New Cowtown Coliseum Partnership to Add Events in Stockyard
Fort Worth, Texas — The historic Cowtown Coliseum will shock new life under a new management partnership that plans to bring more Western sporting events and entertainment to the iconic area of Fort Worth Stockyard. Probably.
Professional Bull Riders (PBR), ASM Global, Stockyard Heritage Development manages Cowtown Coliseum on Thursday, including “Event Programming, Sponsorship Opportunities, Venue Rental, Operation, Marketing, and Enhanced Guest Experience Initiatives” And announced that it will promote. Said.
“The comprehensive plan is to bring many Western sports to the Cowtown Coliseum and Fort Worth. Therefore, over the next few years, we will have hundreds of events within the Cowtown Coliseum, within the district, Billy Bob, and more. “We plan to do so,” said Robert Simpson, general manager of PBR.
The Cowtown Coliseum opened in 1908 as the world’s first indoor exhibition and rodeo performance center. It is one of Fort Worth’s most historic buildings and welcomed guests such as the President, King and Queen.
The first planned event is the PBR Stockyard Showcase on June 4th. This includes a bullring in the Touring Division and a bullfighting festival that brings together celebrity guest stars, freestyle bullfighters and game show challenges.
PBR will produce dozens of Western sporting events each year at the Cowtown Coliseum, as well as concerts, live entertainment and other Western lifestyle content.
“The goal of the partnership is to make Fort Worth Stockyard the global center of the Western lifestyle and increase the number of visitors to 7 million annually,” said the release. Over 4.7 million visitors visit. “
Mayor Betsy Price said he was honored to see the partnership take the stockyard to the next level.
“This announcement and partnership is great news for Fort Worth, both for those who wear hats here and for those who visit and experience our unique style,” Price said in a news release. “Cowboys and Culture.” As a city, there is no better home for this venture than Fort Worth. “
Source: https://texasnewstoday.com/new-cowtown-coliseum-partnership-to-add-events-in-stockyard/298404/
